Press Kit

Nova is the first Bluetooth ® off-camera iPhone flash, featuring 40 points of gently diffused light, with temperature and brightness controlled from the free Nova Camera app. Using Bluetooth, Nova brings professional photographic techniques to every iPhone user's pocket with a wireless, credit-card sized flash that fits in a wallet. Now iPhone owners can capture the moment just as they experienced by controling the position, angle and quality of light.

The next generation of beautiful iPhone photography has arrived.

May 27th 2015

Nova launches Multiple Bluetooth flashes controlled from one iPhone to unleash mobile lighting studios and a new wave of iPhone photography. 

Read the full release, including the launch of Mint Novas.

Lifestyle Photos

App Screenshots

Photos taken with iPhone camera and Nova


Download all logos (2.3MB zip) Includes high resolution and vector images


Download video MP4:

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Nova RRP: $59. Available from:

Nova Camera app is available for free in the App Store.

Technical Details

Nova is a Bluetooth Low Energy (BluetoothLE) device.

It has no buttons or switches. It is always on in low power standby mode waiting to be enabled via a nearby BluetoothLE phone. It's internal battery can be recharged using a regular USB Micro cable (included).

The Nova Camera app allows users to change the brightness and color warmth using built-in presets or through manual settings. Nova drives the color warmth by mixing the light from 20 warm LEDs and 20 cool LEDs.

  • App requirements: iPhone (6, 6 Plus, 5s, 5c, 5, or 4s) running iOS 7 or iOS 8
  • Dimensions: 3.4" × 2.1" × 0.25" (86mm × 53mm × 6.3mm)
  • Weight: 1oz (28g)

Additionally, an open source SDK (Software Development Kit) is available to allow third party developers to integrate Nova into other camera apps. The SDK is released under an MIT open source license.

Sneaky Squid Company Profile

Sneaky Squid LLC is based in Chicago USA.

  • Alex Lukashevich (co-founder): VP Business Development
  • Joe Walnes (co-founder): VP Design and Engineering
  • Jaimie Walnes (co-founder): President

Joe Walnes Bio

Joe Walnes has been in the software industry for over 15 years, with expertise in many fields, including: product development, large scale systems, embedded devices, user experience, and data visualization.

He was previously an engineer at Google, leading teams responsible for building many of Google's user-facing mobile products. He is a published author and speaker on many advanced software development topics. Over the past decade, Joe has created and contributed to many well known software projects.

Joe is from London and currently living in Chicago with his wife and two children.

Twitter @joewalnesGitHubBlog

Additional resources